georgia | Associate Marketing Manager; Traffic Acquisition in Thomaston, GA

Associate Marketing Manager; Traffic Acquisition

  • Cox Automotive
  • $141,090.00 - 141,090.00 / Year *
  • 207 Upson Ave
  • Thomaston, GA 30286
  • Full-Time
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Cox Automotive is hiring an Associate Marketing Manager, Traffic Acquisition.? The Associate Manager, Traffic Acquisition will manage and support the digital direct response traffic driving programs for the Kelley Blue Book business as well as Instant Cash Offer.? This person will manage traffic driving campaigns with the agency and be the agency day-to-day contact for SEM, Display, Programmatic, Native, Retargeting, Social and other digital channels.? They will work hand in hand with the agencies to measure, track and optimize campaigns in real time, providing and sharing insights back to the business and the Marketing department.? This person will be expected to maintain automotive and digital industry knowledge, driving innovation and new sources of traffic for the business to continue to set Kelley Blue Book apart from the competition.? This role will manage budgets, reporting, tagging and tracking needs with the business and agency.? They will also collaborate with the Autotrader traffic acquisition manager(s) on overall marketing approach.? ? The ideal candidate will have experience managing direct response and ROI driven digital programs, with a proven track record in planning and proactively pushing new and innovative marketing programs.? They should also have a strong background and knowledge in search engine marketing strategy/management.? Successful candidates?will be very analytical, creative, pro-active, self-motivated, detail oriented, organized, flexible, and possess the ability to manage and complete multiple projects within aggressive timeframes. Responsibilities include: Manage Kelley Blue Book (KBB) traffic campaigns, alongside Manager and agency, inclusive of search, programmatic, native, social, etc. Own Instant Cash Offer (ICO) search marketing campaigns, alongside agency, with minimal oversight from manager. This includes budget management, reporting, merchandising, presentations, etc. Ensure Instant Cash Offer (ICO) and Kelley Blue Book (KBB) campaigns are measured, tracked and optimized in real time Pull actionable insights and stories out of data while communicating those findings on an ongoing basis and in an easy to understand manner Maintain and manage budgets as well as billing with accuracy and in a timely fashion Research industry trends and drive innovative traffic acquisition strategies/tactics to meet monthly/annual traffic needs Partner with new publishers and vendors to drive traffic and value back to the brand Manage tagging catalogue and tagging submission process with agency and internal partners Develop collateral that highlights marketing efforts and performance on an ongoing basis Partner with manager, vendors and internal partners to stay abreast of competitive trends and document industry updates Support manager on projects, department communications, monthly reporting, meeting organization, etc. Collaborate with Kelley Blue Book and Autotrader traffic acquisition managers on overall marketing approach ? Qualifications: Bachelor?s Degree in Marketing, Communications or other related field. 3+ years of experience in Marketing, preferably with a strong media background in digital, specifically paid search + Display Strong analytical/problem-solving skills, attention to detail, and organization Excellent written and verbal communication skills Ability to manage and prioritize heavy work load and meet deadlines in a fast-paced environment. Workload may demand working extended hours as necessary. Experience planning and overseeing a multi-million dollar marketing budgets. Strong business acumen, with the ability to work effectively with senior leaders and other key stakeholders throughout the organization Experience managing advertising agencies and vendors, advertising agency experience a plus About Cox Automotive Cox Automotive Inc. makes buying, selling and owning cars easier for everyone, while also enabling mobility services. The global company?s 34,000-plus team members and family of brands, including Autotrader?, Clutch Technologies, Dealer.com?, Dealertrack?, Kelley Blue Book?, Manheim?, NextGear Capital?, VinSolutions?, vAuto??and Xtime?,?are passionate about helping millions of car shoppers, tens of thousands of auto dealer clients across five continents and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20?billion.? www.coxautoinc.com Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual?s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Statement to ALL Third-Party Agencies and Similar Organizations:? Cox accepts resumes only from agencies with which we formally engage their services.?? Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes. ?


* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.